Professional Horsemen Take the Reins and
Own Press Releases
Buffalo, NY August 31, 2006-You may think press
releases are only for big corporations like Nike,
Microsoft or General Electric, but Doug Emerson,
horse business consultant and creator of the
ProfitableHorseman.com says, “Many professional
horsemen fail to take full advantage of press
releases to promote themselves and their equine
businesses resulting in the loss of free publicity
worth thousands of dollars in paid
Whoa there. You may think that you need a full time
public relations director to create marketing buzz
for you and your business, but Emerson wants to set
the record straight that when it comes to public
relations and press coverage, most professional
horsemen have the saddle on backwards. Press
releases are simple to create, follow a standard
format and can be written by just about anyone.
If you can write a few sentences in a simple press
release format, you can begin to tell the equine
world about what you, your clients and your horse
business are doing.
What would you issue a press release about?
Anything and everything that is news:
upcoming horse shows, horse show results, clinics,
lesson programs, boarding programs, awards,
membership in organizations, talks and
demonstrations, new barns, arenas, equipment,
comments on news in the horse industry.
Also, certification programs, educational
accomplishments and professional kudos, new
instructional training DVD’s, books, e-books judge’s
cards and certifications, client success stories,
newsletters, interviews, panel discussions, new
employee announcements and open houses.
There are truckloads of free information to be found
on how to write a press release. Type “how to write
a press release” in your favorite search engine and
get writing today.
So you just read my press release about press
releases. I hope I’ll be reading about your horse
business soon as a result of your press release
efforts. When it comes to business promotion,
remember, No News Is Not Good News for your