If getting more done each day in your horse business
is one of your goals, then you should read this.
Increasing productivity in your business is no easy
job. You know from experience that projects are
endless and hours in the day to complete them are
limited. One of the ways your business productivity
is measured is by how well you and your employees
use the limited resource of time to get things done.
Measuring how you use time is the first step toward
increasing your productivity.
Time is the king of measuring methods. It’s
monitor. You can count seconds, minutes and hours
on your watch; you can count days, weeks and
months on your calendar. But, time is not a good
measuring system when used alone. There are
standards to apply to chart progress. When you
reference goals to time, you then have a system for
measuring your progress.
As an example, if you have a riding lesson program,
measure your marketing program’s
the number of inquiries you get per month about
program. As you try different strategies, your
measurement of the results helps identify the best
places to spend marketing dollars. With no
measuring system in place, no decisions get made
regarding the best marketing practices for your
If you have a business goal to ride and train 4 horses
each working day, a training log or calendar
the barn becomes your weekly measuring
you record the daily training sessions, this record of
progress becomes your monitor of success
or evidence of neglected commitment.
If your employees are responsible for completing the
mucking of stalls by 10:00 AM each day, then a
chart of “on time” completion days posted
wall will keep the help focused on the 10:00
A.M. goal, not the morning coffee break.
Other ideas for measurements for your horse
- Monthly bills in the mail by the 3rd day of each
- Numbers of stalls occupied by paying boarders
- Lessons given per month
- Number of lessons by horse each month
- Hours spent each week working on the business
opposed to in the business.
- Delinquent account receivable dollars each
- Number of prospects contacted per month
- Number of quarterly press releases about: you,
your horses, boarders, students including show
The goal is to begin measuring business progress on
an active basis. Without measurement,
improvements in productivity inch into miles away
and hours tick into months away.
So get measuring to get things done!
don't start soon, I'll whack your knuckles with your
own ruler, another way to use measurement to get