Are you still selling horses with printed classified ads
and word of mouth as your only method of marketing?
Are you desperately searching for and creating
duplicates of photographs of your horses for sale
suitable for sending to an interested prospect?
Are you struggling with creating VHS tapes,
duplicating them and then mailing them to
If so, you are working too hard and not
getting the results you deserve. You are also
probably lengthening the time it takes to sell your
Many professional horsemen are still offering horses
for sale at prices in the tens of thousands of dollars
or more without a well made video or any video at
all. Digital technology has made it so easy for you to
create a video to have available for prospects to
VHS is dying as a medium for video. Digital
camcorders allow for reproduction on DVD’s and for
instant streaming video from a website.
Prospective buyers are just like you; they want
instant gratification. Think about your own buying
habits. When you are ready to buy, don’t you want
all of the information NOW to help you make
Sure you do. We live in a society expecting instant
results. Think about drive-up windows in the food
industry, plug and play technology and instant
financing, registration and same day pick-up from the
new car dealer.
Why would you miss an opportunity to sell a $20,000
horse because you don’t have a quality video ready
to create interest?
If you don’t have a website to create streaming
video, consider a service like YouTube or
Google Video. Upload your video for all to
see. Free. Have a look at this streaming
I spoke with web designer Michelle
Egide, creator of
www.PermanentAlien.com about the
streaming videos of horses for sale she has put
together for her clients’ websites. When I talked
with her earlier this week, Michelle said, “Now
expect to see a video on line. A preview of
horse shows all gaits and gets you in the door for a
prospect to consider.” She went on to say that
2-3 minute long video is effective but some owners
overboard with the presentation length and content.
She recommended being careful when selecting music
since tastes vary. Egide likes background music that
won’t offend like a Muzak version of a song.
She also recommends having some quality
photographs to back-up the video.
Take a look at Michelle’s web portfolio of samples of
her work by clicking
Streaming video, digital video cameras and burning
DVD’s can be much easier than you think. Find a
skilled digital video camera operator and create your
video. Edit the video yourself or hire a professional
like Michelle to put a Grand Champion finish on it.