This newsletter is written by Doug Emerson who
specializes in helping
horsemen find new and better methods to add to the
profitability of their businesses.
|People Whisperers-Better Communication in the Horse Business.
Many professional horsemen are skilled in
communicating with horses from years of experience
in the horse business. Getting the message across
to horses effectively is essential to a profitable horse
business. While many professional horsemen are
outstanding at “whispering”, their people
communication skills could use some basic ground
The nature of communication with people is not
unlike how we communicate with our horses; we use
verbal and non-verbal methods. It would seem that
communicating with humans would be so much easier
since we share common language that can be
understood by all. But the reality is that it is
challenging to communicate with people, especially
about their riding or their horses. How many times
have you wished that you could apply just a little
pressure to make your point to a client who
understand your message? Unfortunately, applying
poll pressure or using a curb chain is not an option in
your horse business.
Communicating with horses is much easier in many
ways than communicating with people. Horses, by
nature, are followers and content being part of a
following their leader. We humans, however, are
independent creatures and not always receptive to
listening intently or concentrating on the best way to
deliver a message.
As a professional horseman how do you become
better at People Whispering?
- Study body language for humans. Your
language and your customer’s body language “speak”
volumes of information. There are many good books
describing body language, crossed arms for example,
and what it means.
- Say what you want to say in the simplest
possible. Often, what we want to convey to our
customers is new information. Keeping things simple
and understandable is a key to successful
communication. Save the flowery language for
- Polish your public speaking skills at a
group. The right toastmaster group will help you
become polished at speaking not only to groups but
on a one on one basis. (click here for
- Use diagrams and pictures when
picture is still worth a thousand words”, putting your
ideas, concepts and observations in a stick figure
drawing will help you get your point across.
- Learn to listen. The art of listening is
practiced in business communication. Often,
business people who take the time to listen carefully
to what their customers want, get a new
Good communication skills will separate your
brand of horse business from everyone else.
Good communication does not mean you have to be
a contest winning orator or someone who speaks like
an Ivy League professor. Make a difference in your
horse business success by becoming a People
|Others have said
"Every improvement in communication makes the bore
more terrible." -- Frank Moore Colby
"An ignorant person is one who doesn't know what
you just found out." -- Will Rogers
"Let us make a special effort to stop communicating
with each other, so we can have some
conversation." -- Judith Martin (Miss
|Back at the Barn
I was a crew member on a sailboat for racing one
summer. Yacht racing is as old a sport as horse
racing, I suspect. The start of the races was
controlled chaos where the skippers had to carefully
coordinate the countdown to the starting gun with
the wind, other boats, current and crew.
The communication styles of the skippers were
varied. I heard well disciplined skippers giving calm
and direct orders to the crew and also heard what
were known as screamers.
Screamers, no matter what the circumstance,
preferred to scream about anything and everything.
Trim, ease, move, sit, duck, hurry, now, and idiot
were common words screamed to the crew. The
skipper of the boat I was on was cool and quiet. He
talked just loud enough for those who needed to
hear his words. We all got our jobs done as best we
could and had fun. He was a whisperer in his sport.
Whisperers, always get my attention; screamers
always get to my blood pressure.
Life is short, ride hard.
|More Profit in Less Time
I show Professional Horsemen how to use 8 key
strategies to build a business that creates
more profit in less time.
Call me and we can
talk about how your business can benefit.
If you know other horsemen who would enjoy this
newsletter, please forward it to them! I am on a
quest to tell 1000 people what I do and I need your
of this publication is to help professional horsemen
also be Profitable Horsemen.
|Getting to the Point
I write another weekly newsletter about the business
of life. Curious? Click here
Looking for a Speaker about the Business of Being in the Horse Business?
Have Voice, Will Travel. I am available to
speak to your horsemen's group
about making money in the horse business. With a 39
billion dollar industry, there are plenty of
opportunities to make a profit.
I speak to horsemen's groups about ways to improve
profitability in the horse business.
I'm also available to present a half or full day
workshop for groups interested in making money in
the horse business.
Call or email me today about your meeting needs.